Taply Terms of Service

Acceptance

These Terms govern the use of Taply, the platform that lets you set up an agent to handle WhatsApp, Instagram, Facebook, Google Business and website chat conversations. By creating an account or using Taply you accept these Terms; if you do not agree with them, you must not use the service.

The service

Taply lets you set up an artificial intelligence assisted agent that replies on your behalf with the information you approve, shares files you upload, checks availability in Google Calendar when you connect it, and hands the conversation to a person on your team when that is appropriate.

The agent replies are generated by an artificial intelligence model from the configuration you defined. Although we aim for them to be useful and accurate, an AI model can make mistakes or misread a message; that is why Taply gives you control to review, pause and take over any conversation.

Your responsibility

You decide what information your agent loads, what files it shares, which rules and automations it applies and which integrations it connects. You are responsible for that configuration, the content you upload and the replies you authorize being accurate, lawful and compliant with the policies of the platforms you connect, including the Meta policies for WhatsApp Business and Instagram.

Taply is not responsible for commercial decisions you make on the basis of the agent replies, nor for the content a customer of yours sends through those channels.

Your account

You must provide accurate information to create your account and keep your access credentials secure. You are responsible for the activity that occurs in your account. Let us know as soon as possible if you suspect unauthorized use.

You may not use Taply to send spam, misleading or unlawful content, to breach the policies of the platforms you connect, or to attempt to compromise the security of the service.

Optional integrations and third parties

Taply connects, if you decide so, with third-party services such as WhatsApp, Instagram and Google Calendar. Each of those services has its own terms, and Taply does not control their availability, their changes or their approval decisions. Authorizing an integration means accepting that Taply queries it on the terms described in our Privacy Policy; you can disconnect any integration whenever you want from your account.

Intellectual property

The brand, the platform and the software associated with Taply belong to their respective owners or licensors. These Terms do not transfer any right over them to you beyond the use of the service.

Your business information, the files you upload and the content of your conversations remain yours. You give us permission to process them only to the extent necessary to provide the service to you.

Suspension and termination

We may suspend or close your account if you breach these Terms, if we detect a security or abuse risk, or if a third-party platform you connect requires it. Where reasonably possible, we will notify you beforehand or at the time.

You may stop using Taply and request the deletion of your account whenever you want.

Availability and changes

We work to keep Taply continuously available, but we do not guarantee that the service will run uninterrupted or free of errors. We may modify, add or withdraw features of the service, and we will update these Terms when such a change warrants it.

Limitation of liability

To the extent permitted by applicable law, Taply will not be liable for indirect, incidental or consequential damages arising from the use of the service. This limitation does not remove liabilities that the law does not allow to be limited by contract.

Your customers’ data and the Club

A.1. Your role regarding your customers' data. You decide which of your customers' data you collect and what for, so you are the Controller («Responsable del Tratamiento») of that data. Taply processes it on your behalf, as Processor («Encargado»), under the Personal Data Transmission Agreement (Part B), which forms part of these Terms.

A.2. Business legal details. You must record accurate and up-to-date details: name or legal name, document type and number, physical address, email for personal data requests and phone. Taply shows them to your customers in your Club and in your privacy notices, and provides them to anyone who needs them to file a complaint or claim against you and to the authorities that request them (Ley 1480 de 2011, art. 53; Ley 1581 de 2012, art. 12).

A.3. Your data policy. You must have a personal data processing policy. You can adopt the model policy that Taply offers you (Part C), which is published with your details in your Club, or link your own. If you use your own, it must be consistent with how you use Taply.

A.4. Your forms and their purpose. When you add questions to your Club form or fields to your contacts, you must write what you will use the answers for and ask only for data relevant to that purpose. You may not ask for sensitive data without the conditions Taply shows (always optional and with their notice) nor, about children, anything other than what Taply allows. Taply may block or flag questions to protect your customers, but responsibility for what you ask and why is yours.

A.5. Your customers' requests. You must handle your customers' inquiries and claims about their data within the legal deadlines: 10 business days for inquiries and 15 for claims, extendable by 5 and 8 business days by giving the reason (Ley 1581, arts. 14 and 15). Taply gives you the tools to view, correct and delete their data, and notifies you of the requests it receives.

A.6. Your Club. Your Club's conditions, goal and reward are a promotion of yours that binds you towards your customers (Ley 1480, art. 33). You undertake to deliver the rewards earned, not to apply changes to cards in progress, to void visits only for the objective reasons in the Club Conditions and to announce the end of the Club at least 30 calendar days in advance, honoring the redemption of rewards earned for at least 90 days from the announcement. You may only close a person's membership for serious or repeated misuse that the conditions that person accepted allow, with a true reason; if it is not on record that that person accepted the Club Conditions, only for visits that were not real or for someone else using their card, with evidence. When you close it you honor the rewards they earned legitimately, and you answer their complaint within 15 business days at most.

A.7. Commercial messages. You may only send promotions to people who gave you that authorization separately, through the channel they authorized and within the hours of Ley 2300 de 2023 (Monday to Friday from 7:00 a.m. to 7:00 p.m. and Saturdays from 8:00 a.m. to 3:00 p.m.; never Sundays or public holidays), besides complying with Meta's policies. Joining the Club is not an authorization for promotions.

A.8. Your virtual assistant. You configure what your assistant does and what data it can use. You must not instruct it to ask for data that the law or these Terms do not allow, nor to answer personal data requests on your behalf: it must hand them over to you.

A.9. National Database Registry. If the law requires you to register your databases with the SIC, you must do so and name Taply as Processor.

A.10. Indemnity. You are answerable to your customers and to the authorities for your instructions, your purposes, your questions and your policy, and you will hold Taply harmless from claims, fines and costs arising from them, except to the extent the damage was caused by a breach by Taply.

A.11. Taply's powers. If a question, a field, a campaign or a setting of your Club or your assistant violates the law or these Terms, Taply may unpublish, pause or block it, telling you the reason, and restore it once it is corrected.

A.12. Fraud prevention on the platform. Taply acts as Processor of your Club's data. To prevent fraud on the platform, Taply processes, as Controller and with each person's authorization, an identifier computed with a secret key from the WhatsApp number of those who erased their data; you have no access to that identifier and receive no information from other businesses. If you use Taply's model policy, by accepting this version you adopt version negocio-politica-club-v2.

Governing law

These Terms are governed by Colombian law. Nothing set out here limits the rights granted to you by mandatory law. We will seek to resolve any disagreement directly with you, through contact@gettaply.com, for 30 calendar days; if we cannot, either of us may go to the competent courts of Colombia.

Contact

For questions about these Terms, write to us at contact@gettaply.com.